← All insights
Digital Marketing
Core Web Vitals as a sales pitch
Mar 2026 · 6 min
When an agency's own site is slow, every performance promise rings hollow. Core Web Vitals are the most honest portfolio piece we have.
The budget is the brief
We treat LCP, CLS, and INP as hard budgets from day one — not a cleanup pass at the end. It shapes every decision, from fonts to how much 3D a page can afford.